Are We “Gentle”?

Hi Nappers,

This week, we’re tackling something we’ve been asked more times than we can count:

Are you “gentle” sleep consultants?

It’s a word that shows up everywhere in the baby sleep world, sometimes to help parents feel safe and supported, but sometimes (we’d argue) it gets weaponised to shame families who do things differently.

In this episode, we share our honest take on what gentle means to us, why it’s not a label we stick on our approach, and why no single method works for every baby temperament.

🎧 Listen Now

Spotify | Apple Podcasts | YouTube

What You’ll Learn

• What “gentle” really means in baby sleep (and who decides)

• When “no-cry” isn’t actually realistic, and why that’s okay

• Real client stories: when gentle techniques do, and don’t, work

• Why your baby’s temperament matters more than a label

• How shame and comparison sneak in when we weaponise the word gentle

💌 Subscriber Bonus: Find-Your-Fit Sleep Method Guide 👇